To be a contender in this field you have to do more that a simple schedule lookup. You NEED: Current location lookup and what buses are nearby (see transitapp). Notifications of when my bus will be here. Directions from point a to point b. Also it would be great if this app could hold my bus pass/ fate products. Look at how the Starbucks app works with the Starbucks card. I just scan my phone with the app open. Take it to the next level guys! For now Im sticking with transitapp and Google. Even the ETS2GO website does more ;)